Columns

Google starts shipping locally-made Pixel mobile phones from its own assembly line, ET Retail

.Google.com has actually begun shipping locally produced Pixel mobile phones coming from its assembly-line production, the business said Monday." Delighted to reveal that the very first of our Made in India Google Pixel8 tools have actually started spinning off the production lines," Google India revealed in a social media blog post. The company had declared plans to help make Pixel phones locally in October 2023 at its Google For India event.According to market execs, the phones are actually being actually produced by a wholly-owned subsidiary of Taiwanese arrangement manufacturer Foxconn, called Wow Tech." This is actually a tiny batch made after an extensive test manufacturing in Chennai. Foxconn will certainly be ramping up manufacturing of the upcoming brand-new variation, screening for which is under procedure," a sector manager aware of the growth said to ET.Google was actually the only international smartphone company missing from India's fast-scaling mobile production company that includes primary labels including Apple and Samsung that belong to the government's production-linked reward scheme and exports sizable amounts of smartphones away from India.Google carried out certainly not indicate the number of phones it considers to make in India, or even whether it will definitely be exporting coming from India." Our team are happy to declare today that the initial of our Made in India Pixel 8 tools have started rolling off the production lines. Beginning with these locally manufactured Pixel phones that are going to soon be accessible on our various circulation stations, our experts are devoted to continually delivering on our pledge to deliver the miracle of artificial intelligence and also our best-in-class electronic camera knowledge on these units to people all over the country," Google.com claimed in response to ET's email looking for more information.Earlier in October 2023, elderly bad habit president Rick Osterloh had declared that Google has partnered along with global and residential makers to generate the tool in India." This is a very early measure towards growing the development listed below to satisfy the regional demand for Pixel tools," Osterloh had said.Google presently holds a microscopic market cooperate India. According to Counterpoint Research, Google.com possessed a 0.4% market cooperate Q2 2024, growing coming from 0.25% in 2023. Having said that, demand for Pixel gadgets is counted on to develop three opportunities by 2025, with most of the growth anticipated in the second fifty percent, Tarun Pathak, study director, Counterpoint pointed out." Google is actually very likely to acquire momentum coming from GenAI and also electronic camera functionalities. In addition, the network growth as well as nearby production means much better costs of the new products. Google.com also possesses a good chance to gain share in the venture portion," Pathak said.
Released On Aug 13, 2024 at 07:52 AM IST.




Join the area of 2M+ business professionals.Subscribe to our email list to obtain most up-to-date insights &amp analysis.


Install ETRetail Application.Acquire Realtime updates.Save your preferred posts.


Scan to install App.